Campaigns and offers
Campaigns are how you reach customers between visits — a "we're open late tomorrow", a "first 20 customers get a free pastry", or a win-back push to people you haven't seen in a month.
Available on Growth and above. Free Starter accounts can send up to 50 emailed messages a month for trial purposes.
Campaign types
Three flavours, picked when you create the campaign:
- Push notification — lands on the customer's home screen if they have your app installed. Best for time-sensitive ("free coffee for the next hour") offers.
- Email — sent to the customer's address. Best for longer messages, photos, and offers that don't expire today.
- In-app banner — appears at the top of your shop's wallet card. Best for "we've moved" or "new menu" announcements.
Audience segments
Choose who gets the campaign:
- Everyone — every active customer of this shop
- Active in last 30 days — recent visitors only
- Inactive — customers who haven't been in for 30+ days (great for win-back)
- Near reward — customers who are 1–2 stamps away from filling their card
- Birthday this week — for personalised offers
You can also stack segments — "Inactive AND near reward" finds the highest-value win-back targets.
Compose
Keep it short. The push and banner formats truncate at about 100 characters; emails get 280 characters above the fold. For pushes specifically, lead with the offer ("Free pastry today only, 4–6pm") — not a greeting.
You can include an emoji or two but don't overdo it. One well-placed emoji draws the eye; five looks like spam.
Send or schedule
Click Send now to fire immediately, or Schedule to pick a date and time. The mobile app respects each customer's quiet hours (set in their profile, default 9pm–8am local time) — if your scheduled time falls inside their quiet window, the push is delayed to the start of their next allowed window.
Tracking results
Each campaign gets a results page showing opens, clicks, and any visits in the 24 hours after delivery that the campaign plausibly drove. We can't perfectly attribute a visit to a campaign (a customer might have come anyway), but the conversion-rate trend across campaigns tells you which messaging actually moves the needle.
Best-practice cadence
For most shops, one campaign every 2–3 weeks hits the sweet spot — frequent enough to stay top-of-mind, rare enough that customers don't mute you. More than one a week and unsubscribes climb fast.
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